Malta-based iGaming operator Casumo Group just launched its first pure pay and play casino product, Kazoom Casino, powered by the Gaming Innovation Group (GiG) platform.
To differentiate in a crowded space, we put our focus on building a distinctive and dynamic brand that brings new energy to the market and stands out from the rest, something we do best.
Casumo chief executive – Shelly Suter-Hadad
The new casino offers 1,900+ slots and table games from dozens of providers, live chat support during the daytime, and all advantages of a Pay N Play site including BankID verification and instant withdrawals via Trustly.
Pay and play casinos, pioneered by payment solutions provider Trustly, allow players to take part in an ’easy access’, gameplay-focused gambling experience. With KYC requirements undertaken at the point of registration, players are able to deposit, play, and withdraw with ease, more quickly than through a usual online casino platform.
The concept has been growing in popularity among operators and customers alike since its introduction. GiG launched its first pay and play product, GutsXpress, in 2018.
Last month, Casumo added further depth to its brand portfolio after announcing its first M&A agreement in a deal to purchase online casino operator CasinoSecret.
Complementing the group’s growing portfolio within the online gaming space, the acquisition follows an initial purchase of a 40 percent stake by Casumo at the end of 2019 and is said to represent “the development of a thriving partnership between the two companies”.
Casumo says that the move marks the latest stage of its ongoing growth strategy, which includes a combination of performance and market-driven growth of existing brands, the building, and the introduction of new brands and products, as well as the addition of valuable assets to its portfolio through acquisition.